Why is it so important to think from the end? To focus on the long game and on your end goals first and foremost?

By thinking from the end - from your ultimate goals down the road, every decision that you make now will align with your future goals. You will make decisions that do not just satisfy your present desires, but that will get you to your ultimate goals. By focusing on the end, you will make wiser and more strategic decisions now.

Many people think that they do think of their end goals consistently. But, I would argue that most people do not. I would say that many people can more easily see the short term game and do not work from the perspective of a future mind. It can be a lot easier to make decisions for the present, but it will be more rewarding to make decision that give you a better tomorrow.

Is the account that will make you money now going to get you to where you want to be in 5 years? Maybe it will give you quick cash, but maybe the long term effects of that client will not benefit your future. Do not automatically say yes to people and things that seems beneficial in the present. Evaluate the effect it will have on you down the road.

When I left one of my jobs and had to make the decision of where I was going to go next, I had a choice between my job at the hotel and another opportunity. In the end, I decided to work with the hotel although the other job would have given me more money upfront. I pursued working in the hotel because it aligned with my long term goals. Not that I wanted to work at the hotel for the rest of my life or become the general manager, but I knew that it would give me skill sets that I needed for the future and would put me in front of people that would help me with my long term goals.

I had to sacrifice the short term game for what was more beneficial for me for my long term goal. You need to make sure that you are setting yourself up for the kind of success that you want for yourself, not just you trying to go after a really good pay check. That is a never ending race that will not get you to your own desire for success. Only thinking from the end will get you there.     

There are a lot of unhappy people who made short term game decisions and got stuck in a place that led them away from their goals. Don’t let that be you 10 years from now.

A lot of people refer to younger people as not knowing what they are doing. And that there is no reasoning in their actions. That their heads are in the clouds. But society encourages young people to just go out and try a lot of things and make mistakes. But the more that young people can figure out how to make mistakes with strategy and start as soon as possible to intentionally move toward something, the more likely they will reach those future goals.

So many of us spend so much time taking care of the things in our lives. We lock our homes, we lock our cars, we clean and maintain our valuables because we value them. You need to start valuing the future of your life the same way. Start taking daily actions that protect your long term goals.

To start this, you need to write out your goals. You are statistically way more likely to achieve your goals if you write them out. Make them visible, remind yourself of your end game every day and align your daily actions with reaching your goals. Think about your values, the kind of life that you want to live, the goals that you want to reach and live out. Write those down and take action to get there.


True success is a long game. You got this!


- David L. Joyner and the Joyner Media & Strategies Team 



I got asked the question - "Who has been you mentor?" when I spoke at the Think Like an Intrepreneur Summit recently. 

This is such an important question and such an important part of my success and so many people’s success. I wouldn't be where I am today if it wasn't for people teaching me and coaching me throughout my life. I think most people can say that same thing. 

Having a mentor is vital in business and in personal life. It is important that you find someone that embodies your ideals as far as character traits, professionalism, family values, foundational values, personal and career achievements, etc. These are the kinds of qualities that you need to look for when seeking out a mentor.

If you read a biography on anyone who has achieved huge success in life, you will always find out that in one way or another they had a mentor. It is not that you need to go out and ask random people and get a large amount of people to be your mentors. It should be someone who you genuinely respect, who represents what you are striving to be, and who you can learn and grow from. Someone that will teach you and push you toward a better version of yourself.

This person should not be just financially successful. This person should represent the character and the values that you admire and respect. You do not need a big group. You need just one or two people who will build you up.

Don't let your ego get in your way when finding a mentor. Wayne Dyer calls ego a false sense of self. You need to get past your false sense of self when searching for a mentor. Learning from others can be humbling, which in itself builds your character. 

I met someone at the Visit NC Conference, who was one of the keynote speakers. I did not know this at the time, but she is younger than I am. She has been incredibly successful with speaking. She travels the world and speaks about crisis management with all kinds of organizations. I knew from listening to her that I wanted to connect with her. I knew that I could learn from her. Her name is Melissa Agnes.

Check out her website: melissaagnes.com

Melissa represents the value system and the why behind what I am striving to do. I reached out to her and asked if I could meet with her and get some coaching with her based on where she is. The fact that she was younger than me did not make me envious or jealous, it inspired me and gave me even more of a reason to talk with her. I knew that I could learn a lot from her seeing that she has achieved such success at such a young age.

We have built a great friendship since I have reached out to her and I have learned so much from her. Melisa represents a place I want to be, and so I knew that I needed to reach out to her. 

If I tried to fight toward where I want to be by myself and let my ego get in the way, I would not have been able to learn all I have learned from Melissa, which would be a travesty. Letting go of your pride and reaching out to those above you is huge. It will change your life in more ways than one. 

You need to reach out to people who execute at the level that you want to execute. People who have fought through and have overcome challenges to get to where you are aspiring to get to in life.

Mentors are incredibly important. Seek out mentors who embody your value system and who embody the strength that you are striving toward and who are executing at the level that you want to be.

Seek out a mentor! It is going to be valuable for you business, personal success, and for you as a human being. It may be scary at first, but I guarantee that it will be worth it. You will be surprised at how open and helpful people are. 

- David L. Joyner and the Joyner Media & Strategies Team 




I am writing this post on my birthday. My 33rd birthday to be exact. Every year on my birthday, I spend a good amount of time in self-reflection. I think about my past year, what I have accomplished, the goals I set out toward and how far I progressed, and the person I have grown into. This is something I do every birthday, but it is also something that I do on a consistent basis. I know the importance of self-analysis for myself. It is in self-reflection that I am able to dissect my time, efforts, and amount of sacrifice I have been giving.

There is a really great book called The Power of Intention by Dr. Wayne W. Dyer . He always made the point at the end of each chapter to emphasize the importance of having moment of quiet contemplation.

The same way we do employee reviews, it is important to do this about your own life and where you are. It is important to dispassionately reflect on yourself. To evaluate yourself in an objective way without emotion. You should do this in every aspect of your life. Personal life, professional life, and how much you gave to the world and sacrificed for others.

This allows yourself to enjoy and celebrate the accomplishments you have and to evaluate areas in which you can grow and improve. Write down the goals you still need to push towards.

Then reflect on your why. Your intentions behind what you have done. This is where the majority of your growth will come. Do not judge yourself, do not make excuses for yourself. You will get caught up in your head and will not be able to use you reflection productively. Be honest about the why behind what you have done and what you are doing. Be honest about what have been driving you and ask yourself if your why needs to evolve. If it needs to be improved upon.

You need to always know the why behind what you are doing and you cannot know that unless you have quiet moments of contemplation. With self-reflection you will be able to, as Dr. Dyer says, “Change the way you look at things and the things you look at will change.” In other words, whatever your thoughts and mindset is focused on is how you see the world and will dictate your actions.

So ask yourself: What are you doing? Why are you doing this? What is the method to your madness? Are you achieving your goals? Are you making things happen? And are you giving to the world more than you have taken? Are you contributing to your community and to others?

When you hold yourself accountable, it allows you to push yourself further.

So, on my birthday, thank you to all of you. To our clients, to all of you who continue to listen and support and let us know that what we are putting out is helping you. You are amazing and why we do what we do! I will be reflecting on all of you and how grateful I am for the opportunity to share and help others grow and how I can become better at this for you.

- David L. Joyner and the Joyner Media & Strategies Team 

John Maxwell says that leaders develop leaders. This makes leaders very different from managers.

As a leader you do still have to manage people, but more importantly as a leader, you have the ability and insight on how to cultivate other leaders. Although someone may be great at their skill and have a lot of qualifications and is able to manage a team, that does not automatically make them a great leader.

Someone's character is so important when it comes to whether or not a person is a leader. Someone’s ability to communicate with people, inspire people, cast a vision and motivate people to follow a larger dream, and the ability to raise people up to be leaders themselves - these are all character traits that go beyond someone’s trained skills. These traits go way beyond simply managing a team of people.

Managers are not always respected or followed or effective with their team. You can see this distinction between a leader and manager during a crisis. When a crisis happens, and the person in charge has to make tough decisions, the one leading the team has to be respected by the people that report to them. They have to be trusted by their team. Their team has to trust that their leader is going to make decisions that is in the best interest of their longterm future.

People think that just because they can quote terminology, or go to a conference and glean information about leadership, or smack a title in front of their name, that they can be a leader. You are fit to lead when the people that work for you look to you and trust you as a leader to develop them as leaders themselves. A strong manager is someone who develops a team of great managers. You want to be able to trust that you are teaching them how to be at their best.

If you want to do a better job with your leadership development, focus on character traits. How do you develop people who are better communicators? Better problem solvers? Who are able to work in challenging situations? And how do you inspire the people that work for you? How do you gain the trust of those who work for you where they believe and know that you are there to serve them?

Leadership is a big roll. It’s a lot of responsibility. You know if you are suffering from a lack of leadership. Look for leaders in unlikely places. Look at the kid who walks to work, who is working two jobs to pay for school, who stands in when no one else will volunteer. Look at the character traits of your team and learn how to hone in on those who have leadership within them. Cultivate that leadership, develop and push those on your team who have what it takes to help lead your business.

Remember - there is an important difference between leadership and management. Don’t miss out on developing those in your organization who can be effectively leading with you. And continually develop and grow yourself as an effective and inspiring leader for your team.

- David L. Joyner and the Joyner Media & Strategies Team 


First of all, we have some exciting news! We are going to host our first ever workshop this fall here in Rocky Mount! We cannot be more excited about this workshop and cannot wait to teach and connect with so many of you! To learn more about the workshop sign up for our newsletter HERE.

We seriously cannot wait. It is going to be incredible. 

Alright, on to an incredibly important topic...

Many people don’t believe me when I tell them this, but it used to be really hard for me and still is sometimes to promote myself - to put myself out there and share with the world what I’ve got to say. I’ve had to work on being comfortable with getting myself out there over many years.

 With social media and the ability to capture ourselves during every moment of our lives, we have a powerful way of getting our message out there and providing value to people. But, this has created a lot of tension with people. People wonder: is self promotion a bad thing? When does it become a bad thing? How do I approach promoting myself without seeming like a salesperson or intruding on other people?

 First of all, self promotion is not a bad thing. Everyone self promotes in one way or another. Whether it is a pastor of a church, someone running for office, or even you at your own job, everyone self promotes in order to prove her value, get noticed to progress in her career, and show people how she can help.

 If you own a business, you better be promoting yourself. You cannot afford, but more importantly, the people you are trying to reach cannot afford for you not to put yourself out there. The distinction between invaluable self promotion and helpful self promotion is focusing on the VALUE you are providing to your audience.

 Again, you have to be focused on the value that you are giving to others.

 When I started thinking about creating a weekly video and newsletter, I struggled with the idea of putting myself, my voice, my face out to the world every week. But people that I talked to helped me realize that if I made sure that every piece of content I put out was for the purpose of helping others and providing value to people’s lives, that it was worth it and it was necessary.

 With everything that you do, do it intentionally. Every piece of content you put out there, ask yourself what value it is providing to your audience. For example, if you are a personal trainer, it makes sense that you would show your audience going to the gym, your gym routines, and how you recover. But that would probably not benefit the audience of a photographer or a graphic designer. Curate the content you are providing by asking yourself how it is benefiting your audience.

 As you begin to promote your message more, always start with your core value and the audience you are targeting. If you start here, you will not have to worry about whether or not your self promotion is benefiting only you.

 Make you audience the hero in all of you content and you will be invaluable. This important to grasp.

 One of the best pieces of advice I have received recently is that if you are providing value to someone, but you do not document it, then no one will know to come to you for themselves. People will be missing out on what you can do for them if you do not document what you are doing now and put it out to the world.

If you are in public relations, and you have put together a huge event for a client and have brought a bunch of people together to celebrate a new product or service, then document the success of your client. Document the fun, the connections, all the value of the event. Share it on social media, right a case study about it, share about how well your clients are doing.

 People will then be able to put themselves in your client's shoes and see how you can help them.

 Work hard to share what you are doing to better people’s lives. Not just for yourself, but for others so that you can provide value to even more people.

 Write out the value that you provide to people. Make a plan on how you are going to share the value that you provide, whether that be through case studies, a weekly newsletter, a weekly video. Whatever means of communication, start sharing your value consistently.

 Remember, self promotion is not bad. It helps others find you and the value you are giving to the world.


As always, keep hustling hard and keep fighting forward.

David L. Joyner and the Joyner Media & Strategies Team


You must be cautious of energy suckers. Of people who consistently try to bring you down. Surrounding yourself with these people do more damage to you and your dreams in the long run than you realize.

As simple as a topic as this may sound, I guarantee that most of you deal with it and deal with it incorrectly.

Think about something that you value that is in your house. Something that you have put a lot of money or effort into. Maybe your engagement ring. Or maybe even your car. You lock it up and you protect it, because you value it.

It is interesting how that same mindset does not apply to how we protect our own selves. We will make vulnerable the most precious thing to us - our hearts and minds and spirits. We allow people to destroy our dreams and keep continuing to do it.

I see people all of the time who are insanely smart, but continue to surround themselves with negative people who do nothing but stop them from progressing and reaching their goals. They surround themselves with the people who will always have something negative to say when they have an idea and will discourage them from moving forward.

Everything meaningful thing that was created from which we benefit, from our cell phones, to our computers, to our vehicles, was created by people who believed in the idea. And at some point, it seemed crazy before the idea came to fruition. It didn’t make sense, it was not the norm, but they continued on despite any negativity that may have come against them. They either did not surround themselves with negative people, or were somehow strong enough to battle it. The latter is a much harder way to become successful.

You have to be careful that you are not surrounding yourselves with people who will pull you down, in order to protect your dreams. The road to success has nothing to do with how book smart you are. It has everything to do with you being able to push forward and consistently do the work to follow your dreams.

You have to be careful that these people who’s soul purpose in life is to take energy from you are not around you. Protect your dreams and be wise in who you share them with.

There are people who come up to me and shake hands with me now, but a year ago were doubting what I was doing and were doing everything in their power to make sure I would not achieve what I was set out to accomplish. The best feeling in the world is when those same people come up to me and start telling everyone around us about how they knew me and always believed in. I am able to say to myself that I pushed past their negativity and got to where I was headed, and they are now able to see that I did not let them get the best of me.

Do not let negativity destroy you.

Some of you right now are living in broken dreams because you have let people destroy your dreams. Go after your dreams, fight for them, and protect them. It may be people that you love as a human being, but if they do not see life as a stage and an opportunity to give the best performance that you have ever given, then they may not be able to fuel you with the positivity that you need to succeed. Protect your dreams. Your dreams are valuable.

Some of you will be a lot further along if you were focused on surrounding yourself with people who refuel your energy. Start now. Weed out the negativity and surround yourself with positivity. You will start moving in the right direction exponentially faster.

As always, keep hustling hard and keep fighting forward!

-David L. Joyner and the Joyner Media & Strategies Team 


So, I've got a quick plug for an event this Friday, May 12th for the Young Professionals of the Twin Counties called Think Like An Intrapreneur! It is a part of the Slate of Eight series, and I will be speaking about the importance of having an entrepreneurial mindset no matter where you are in life. You can sign up for the event here. It's going to be awesome. 


This week I am talking about leading to the next level. I just had the opportunity of talking about this with the top producer of elevator products and cables in the world, Draka Elevator Products, Inc. The president of Draka and my good friend, Mr. Sterrett Lloyd asked me to come talk with his team about how they can transition to another level of leadership. Every organization goes through periods where they hit stagnation and have to strategize on how to reach the next level. You have to realize that you cannot continue to live off of the successes of the past, but keep improving where you are now to get to greater heights.

These big transitions start with the leader of the organization and the spirit of the organization. Effective leadership has to be developed. You may have a team that has every credential possible. You may have a team of people who are insanely qualified, but without drive and passion and constant hunger for success, your team will get into a state of complacency. Complacency is impending danger.

What separates the good from the great is not those who are smarter, but those who want it more. What separates the great musicians and athletes from the average ones are those who continue to practice when no one else is.

That same spirit has to be in your organization in order to keep thriving. You have to create a dynamic where your team members are challenging themselves for the good of who you all are. They have to be saying that we are going to be as successful as we can possibly be not just for money but to be able to apply our craft and provide for society in a way that no one else is.

Getting to the next level is not an 8 point plan that you stick to for 10 years. It is a spirit of hunger and passion and drive that continues to propel you forward.

This starts with the leadership of the organization casting your vision and inspiring greatness every single day.


-David L. Joyner and the Joyner Media & Strategies Team 


Hello Hustlers,

Creating great change, adapting to change and leading through intense periods of social, political and institutional change, is a topic that is constantly written about, and has been discussed for generations. Not bowing to real and imagined fears and choosing to adapt to needed change is something that has tested generations for centuries. Leading your organization through change will be one of the greatest tests of your leadership abilities and your own individual resilience.

As said by the controversial realist himself Niccolo Machiavelli, “There is nothing more difficult to take in hand or more perilous to conduct…than to take the lead in the introduction of a new order of things.” Regardless of your opinions of Machiavelli, his words here could not be more true, and I guarantee if you take a moment for some serious contemplation of you own life, you might see that adapting to change may not have always been, or may never have been one of your strong suits. But Understand – If you are to achieve the great goals you dream about, if you are to lead the people you are responsible for leading to a higher level of success and achievement, and if you are intent on your legacy being that you gave more to society than you ever took from it, then you must be willing to devote yourself to becoming a fearless master of adapting to change.

There are several foundational pillars and disciplines that are necessary to study, understand and consistently practice to become an effective change agent and to devote your energies to the work of their mastery. I want to discuss two of those foundational pillars. The first being, to not fear change and the second being, the understanding that intentional service and sacrifice is a requirement of change.

Fearing change is one of the most foolish and dangerous things to ever do. Just look at the history of humankind and the many great atrocities that have been committed and justified out of the exasperated fears of change. Change is constant, and to fear it is as foolish as fearing the changing of the seasons. Accept the reality that change will always happen whether you want it to or not. The sooner you accept this reality for every aspect of your life the sooner you can begin to work towards strengthening your skills in dealing with change. Besides, if you are always growing and hustling as hard as you claim you are…then you should be constantly changing and evolving for the better. The opposite of this is complacency, and that is a state of being that will quietly destroy you both personally and professionally.

The second aspect as I mentioned in dealing with change, is the understanding that, intentional service and sacrifice are requirements of change. Service and sacrifice are one in the same; you cannot have one without the other. Creating change, and leading through great change, means that you will have to be wise and intentional on how you serve your people, and you cannot effectively serve people without the willingness to make the required sacrifices to do so. These sacrifices for example will include your time, resources, and even certain luxuries of life. There is no way around that, and if that is a cost too high, then you should examine whether or not you need to be in a leadership position. Understand – Right now you are enjoying certain benefits of life that you don’t even think twice about, and yet they carry very high costs that were given by the change agents and the brave leaders who lived out their greatness and responsibility. Many paid the ultimate sacrifice to do so.

If you are wanting to enjoy life, create successes most only dream about, and more importantly if you are wanting to impact the lives of people for the better, and not just be another cowardly soul who was too selfish to contribute and honor their responsibilities to society, then you must be willing to embrace change, and then set yourself to mastery of the disciplines needed to be an effective change agent. You are just as capable as anyone else; you just have to be willing to do the work.

You can do this, you must do this and there is nothing stopping you but you. Be the change agent you were born to be and as always, keep hustling hard and keep fighting forward!

In this week’s video, we share a clip from my speech given at NC State University last year for the Teach For America celebration, where I discussed these sentiments. Also – If you haven’t, make sure you take a moment right now and subscribe to the Joyner TV YouTube page, where you can always go back and watch the weekly blogs, and the ones you may have missed!

Click here to subscribe!

Also if you are in the Rocky Mount Area on May 12th, I want to personally invite you to attend this great upcoming young professional’s development event, where I will be kicking off a great professional development series with a dynamic presentation entitled – Think Like An Entrepreneur - This event is sponsored by the Young Professionals of the Twin Counties. David is proud to be a part of the Slate of Eight speakers for this excellent professional development growth series. Share with your networks and send your organization’s young professionals! For more info and to register, click here - https://www.facebook.com/herestosuccess/